7-29-2024 Bob Malley, Cleveland Innovation Summit

In this conversation, Jim Haviland and Kris Snyder discuss the story of Bob Malley and Malley's Chocolates, a successful family business. They highlight the importance of succession planning and the respect for the work that went before. They also discuss the concept of 'Malley moments' and how the emotional impact of a product can create a lasting impression on customers. The conversation then shifts to the Cleveland Innovation Summit, organized by Justice Mendez of 161 Ventures, which brought together entrepreneurs and investors. Finally, they share their own impact moments, including the importance of strategic alignment in referrals and the power of language in shaping perceptions.

Takeaways
  • Succession planning is crucial for the long-term success of a family business.
  • Respecting the work that came before and understanding the challenges faced by previous generations is important in a family business.
  • Creating emotional impact and memorable experiences for customers can lead to long-lasting loyalty.
  • Entrepreneurship events like the Cleveland Innovation Summit provide valuable networking and learning opportunities for startups.
  • Strategic alignment is key when seeking referrals, and understanding the value exchange is crucial.
  • The language we use can shape our perceptions and attitudes towards others, so it's important to be mindful of our words.

Sound Bites
  • "A great story about how to create succession planning in a family"
  • "Malley moments: Recognizing the emotional impact of the product"
  • "The Cleveland Innovation Summit: A firecracker of an event"
Chapters
00:00 Introduction and Discussion of Bob Mallee and Mallee's Chocolates
03:05 The Power of 'Malley Moments' in Building Customer Loyalty
06:26 Highlights from the Cleveland Innovation Summit
08:37 Building Referral Relationships through Strategic Alignment
13:04 The Impact of Language on Perceptions and Relationships

This week's Lay of the Land episode reviewed:
https://www.layoftheland.fm/176-mike-malley-malleys-chocolates-coco-milk-sugar-and-cleveland/

Other References:

Creators and Guests

Jim Haviland
Host
Jim Haviland
Jim Haviland has dedicated decades to pursuing the keys to healthy entrepreneurship. Having owned or led over a dozen entrepreneurial companies himself, (including both successes and a few expensive lessons learned) he is passionate about the power of helping people build a business and in making it easier to avoid the mistakes that end them. Jim gathers his insights and stories from a career that spans an unusual breadth of experiences. As an electrical engineer, he worked on NASA satellites, digital media distribution, and professional audio recording equipment resulting in patents, peer-reviewed research, and medical school curriculum technologies. As a media producer, his work has resulted in Grammys, Oscars, and Emmys. As a technology executive, he has traveled the world working with the world’s best-known brands, presenting to audiences in over 100 cities on innovation and using technology to help organizations do “more and more with less and less forever.” As a business coach, he has helped hundreds of companies and entrepreneurial executives utilize tools and disciplines to build more productive, humane, and resilient organizations. Mr. Haviland is a partner with Impact Architects, a growth advisory firm, where he helps leadership teams develop their business, establish an intentional culture and operating system, and make repeatable progress toward their loftiest goals. https://www.linkedin.com/in/jimhaviland/
7-29-2024 Bob Malley, Cleveland Innovation Summit
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