09-17-24 Embrace Per Insurance, Finding your Partner, Marketing Moves
Summary
In this episode, Jim Haviland and Kris Snyder review Lay of the Land #183 that features Laura Bennett and Alex Krooglik, formerly of Embrace Pet Insurance, and discuss the journey of early-stage entrepreneurs, focusing on the challenges they face, the importance of market research, and the dynamics of investor responsibilities. The conversation highlights the significance of finding the right partnerships and establishing strong core values within teams to ensure long-term success. Jim emphasizes the need for resilience in navigating the ups and downs of the entrepreneurial landscape, as well as the critical role of communication and shared values in fostering effective collaboration.
This week's Lay of the Land episode reviewed:
https://www.layoftheland.fm/183-laura-bennett-alex-krooglik-embrace-pet-insurance-the-story-of-a-cleveland-unicorn/
In this episode, Jim Haviland and Kris Snyder review Lay of the Land #183 that features Laura Bennett and Alex Krooglik, formerly of Embrace Pet Insurance, and discuss the journey of early-stage entrepreneurs, focusing on the challenges they face, the importance of market research, and the dynamics of investor responsibilities. The conversation highlights the significance of finding the right partnerships and establishing strong core values within teams to ensure long-term success. Jim emphasizes the need for resilience in navigating the ups and downs of the entrepreneurial landscape, as well as the critical role of communication and shared values in fostering effective collaboration.
This week's Lay of the Land episode reviewed:
https://www.layoftheland.fm/183-laura-bennett-alex-krooglik-embrace-pet-insurance-the-story-of-a-cleveland-unicorn/
Other Lay of the Land Episodes mentioned:
https://www.layoftheland.fm/124-andrew-spott-hr-signal-vividfront/
https://www.layoftheland.fm/124-andrew-spott-hr-signal-vividfront/
Other References:
https://www.embracepetinsurance.com/
https://rocketfueluniversity.com/assessments/
https://www.vividfront.com/marketing-moves
https://rocketfueluniversity.com/assessments/
https://www.vividfront.com/marketing-moves
Chapters
00:00 Introduction and Episode Overview
02:41 Navigating Early Stage Challenges
05:21 The Importance of Market Research
08:07 Investor Responsibilities and Equity Dynamics
10:30 Finding the Right Business Partner
12:52 Core Values and Company Culture
Creators and Guests
Host
Jim Haviland
Jim Haviland has dedicated decades to pursuing the keys to healthy entrepreneurship. Having owned or led over a dozen entrepreneurial companies himself, (including both successes and a few expensive lessons learned) he is passionate about the power of helping people build a business and in making it easier to avoid the mistakes that end them. Jim gathers his insights and stories from a career that spans an unusual breadth of experiences. As an electrical engineer, he worked on NASA satellites, digital media distribution, and professional audio recording equipment resulting in patents, peer-reviewed research, and medical school curriculum technologies. As a media producer, his work has resulted in Grammys, Oscars, and Emmys. As a technology executive, he has traveled the world working with the world’s best-known brands, presenting to audiences in over 100 cities on innovation and using technology to help organizations do “more and more with less and less forever.” As a business coach, he has helped hundreds of companies and entrepreneurial executives utilize tools and disciplines to build more productive, humane, and resilient organizations. Mr. Haviland is a partner with Impact Architects, a growth advisory firm, where he helps leadership teams develop their business, establish an intentional culture and operating system, and make repeatable progress toward their loftiest goals. https://www.linkedin.com/in/jimhaviland/
