10-6-25 Ashley Lawson - Achieve Incentives
In this engaging conversation, Jim Haviland interviews Ashley Lawson, a third-generation entrepreneur and owner of Achieve Incentives. Ashley shares her journey from working in nonprofit organizations to taking over the family business, emphasizing the importance of team culture, mentorship, and community impact in the event planning industry. The discussion highlights the values that guide her leadership and the innovative approaches her company takes to create meaningful and impactful events.
Takeaways
- Ashley Lawson is a third-generation entrepreneur at Achieve Incentives.
- She transitioned from nonprofit work to the family business.
- Team culture and engagement are crucial for success.
- The company focuses on impactful and socially conscious events.
- Listening to the team is a key leadership lesson.
- Values from previous generations guide current practices.
- Mentorship plays a significant role in her leadership style.
- Community engagement is a priority in event planning.
- Portugal is a trending destination for events.
- Finding joy in the journey is essential for team morale.
Creators and Guests
Host
Jim Haviland
Jim Haviland has dedicated decades to pursuing the keys to healthy entrepreneurship. Having owned or led over a dozen entrepreneurial companies himself, (including both successes and a few expensive lessons learned) he is passionate about the power of helping people build a business and in making it easier to avoid the mistakes that end them. Jim gathers his insights and stories from a career that spans an unusual breadth of experiences. As an electrical engineer, he worked on NASA satellites, digital media distribution, and professional audio recording equipment resulting in patents, peer-reviewed research, and medical school curriculum technologies. As a media producer, his work has resulted in Grammys, Oscars, and Emmys. As a technology executive, he has traveled the world working with the world’s best-known brands, presenting to audiences in over 100 cities on innovation and using technology to help organizations do “more and more with less and less forever.” As a business coach, he has helped hundreds of companies and entrepreneurial executives utilize tools and disciplines to build more productive, humane, and resilient organizations. Mr. Haviland is a partner with Impact Architects, a growth advisory firm, where he helps leadership teams develop their business, establish an intentional culture and operating system, and make repeatable progress toward their loftiest goals. https://www.linkedin.com/in/jimhaviland/
